N° 02 — Brand Identity & Packaging

Lumière Noire

A luxury night-time skincare brand built around ritual, restraint, and the quiet extravagance of doing nothing at all.

Brand Strategy Visual Identity Packaging Social Direction
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Metallic Silver

01

Vision

Lumière Noire exists to turn the ordinary act of going to sleep into a ritual of devotion — a nightly return to self, wrapped in the cool, quiet luxury of midnight.

We believe skincare shouldn’t just repair skin while you rest; it should make rest itself feel sacred, safe, and worth prioritising. Cool blues, deep blacks, and the glint of silver aren’t just our palette — they’re a promise of what waking up feels like when you’ve spent the night in luxury rather than routine.

“Effortless evolution.”

02

Themes & Direction

Divine Femininity

A brand that feels reverent rather than clinical — skincare as devotion, not maintenance.

Safety

Comfort-first visuals and language. The night is a place to feel held, not exposed.

Reconnection

Self-care as a return to stillness — a deliberate pause, never rushed.

Luxury

Jewelry-inspired, not heritage-inspired. Wealth expressed through restraint, not ornament.

03

Packaging — Decision Rationale

Two packaging concepts were developed: a minimalist spiral-lidded jar, and an ornately engraved, baroque-style canister. The spiral concept was selected as the primary direction.

Selected

The Spiral Jar

The concentric spiral echoes the brand’s water-and-gel design language, and its clean surface lets the wordmark stand alone — instantly recognisable from a single glance. Cool, reflective, quietly opulent.

Archived

The Engraved Canister

Beautifully crafted, but its ornate detailing reads as heritage and royal luxury — a different story than the one Lumière Noire is telling. Held for a future limited-edition or gifting line.

04

Social Media Direction

01

The Ritual

Applying the mask, winding down — the feeling of putting on fine jewelry.

02

The Wake-Up

The glow, the reveal, mornings after a night of ritual rather than routine.

03

The Formula

Gel texture, water-spiral visuals, macro product detail.

04

The Philosophy

Divine femininity, safety, reconnection — editorial, caption-led posts.

05

Gallery

The archived engraved canister concept — beautifully crafted, but held back for a future limited-edition or gifting line rather than the core packaging system.

06

Explore the Full File

The complete brand guidelines, mockups and packaging system, live in Figma.

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